Born second of the five most famous sisters in the world, Anna has always chosen to play the role that best suits her: The Creative. Hardworking and determined, with a scrupulous attention to the aesthetic detail, she has dedicated her professional and her private life to creativity. As historical collaborator of Karl Lagerfeld, for the past 30 years she has been in charge as Head of Development of all Fendi collections and of the multiple licenses connected to the brand. 

Anna revolutionised the leather and accessories sector, by brainstorming both new materials and manufacturing concepts for the new lines. She in particular re-thinks handbags, by destructuring them and adding an innovative softeness.

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Under her creative supervision, new lines are born: the casual line “Ready to wear”, the menswear collection, several accessories lines and the homeware collection. At the same time she personally looks after all licenses for Italy and for abroad: from fragrances to eyewear, from jewellery to denim, from bed linen to school accessories.

As Head of Production and Style Departments, she leads the constant research on materials and manufacturing and works on the constant anticipation of lines and designs; that has lead Fendi to operate a true revolution in fabrics, colours, patterns, furs, outerwear, handbags and accessories through the introduction of unprecedented techniques.

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In 2001 Fendi completes the fusion with LVMH, which gives the brand a further push, by announcing the opening of over 250 stores around the world. Afterwards, Anna Fendi leaves the direction of the creative department to her daughter Maria Silvia Venturini Fendi, who will continue the partnership with Karl Lagerfeld in Fendi as Head of Accessories, Menswear and Childrenswear.

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From that moment on, Anna starts a new entrepreneurial journey by supervising the refurbishment of Villa Laetitia: historical residence along the river Tevere which will soon become a new concept in hotellerie. In 2013 Villa Laetitia is nominated by Forbes Magazine as one of the three most romantic residences in Rome.

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Along with her life partner Giuseppe Tedesco, she launches a selection of wines AFV – Anna Fendi. After years of research, in 2013 comes the design collection “AFV - Anna Fendi – The art of tableware”; she designs pieces of astounding elegance, which are a homage to Italian creativity, history and craftsmanship. In 2015 she launches an international format that embraces all her creations under the name AFV – Anna Fendi Winebar

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AWARDS

 

1998 Knight of the Big Cross
2005 Career Award in Campidoglio
2008 Ettore Petrolini Award
2011 IWF Hall of Fame – First Italian woman to receive this
2013 Fuoriclasse Castagner Award